Cho Lach - Ideal Meeting Place in the Year of the Dragon 2024

05/01/2024 1641 0
Cho Lach district is located on Cu Lao Minh, more than 35 km from Ben Tre city center, is a fertile land built up by alluvium of two rivers Co Chien and Ham Luong. Thanks to nature's abundant fresh water resources all year round, an intricate system of canals, a temperate climate, and many dunes, this rich land is considered a good land that converges all elements of heaven and earth. Loi - Nhan Hoa, known as the "Kingdom of fruits, seedlings and ornamental flowers". Along with the system of cultural - historical relics, spiritual tourism, festivals and craft villages here, Cho Lach has brought potential and opportunities for sustainable tourism development.

Potential for developing agricultural and rural tourism models

Cho Lach has soil, climate and hydrological characteristics suitable for the production of agricultural activities, notably the craft village producing seedlings and ornamental flowers. According to the province's orientation on developing rural tourism in building new rural areas, Cho Lach has been promoting its potential in building and implementing rural tourism models in the direction of green tourism.

The joy of experience by Nguyen Van Dua

(The work won the beautiful photo award "Ben Tre Smile" in August 2023)

Prominent among them is Cho Lach Cultural and Tourism Village - a model village of the Mekong Delta - within the scope of a circle connecting 04 hamlets: Dong Kinh (Vinh Hoa commune), Lan Dong (Phu Son commune). , An Hoa (Long Thoi commune), Vinh Nam (Vinh Thanh commune) with a total area of ​​1,490.88 hectares passing through District Highways 34, 35, 37 and National Highway 57. Cho Lach Cultural and Tourism Village was formed on the basis of basis to exploit available advantages of indigenous cultural resources, natural resources and key, specific agricultural products ; contributing to making Cho Lach a national center for tourism, sightseeing, rest, and entertainment.

Fascinatingly beautiful Cho Lach cultural and tourist village (collected)

In addition, Cho Lach is one of the first three districts selected to build a cooperative model associated with community tourism in Ben Tre province in the period 2023 - 2025 according to Plan No. 2858/KHPH-VHTTDL- Planning-NNPTNT-LMHTX dated September 25, 2023 of the Department of Culture, Sports and Tourism in coordination with the Department of Planning and Investment, Department of Agriculture and Rural Development and the Provincial Cooperative Alliance.

Ecotourism is associated with visiting historical and cultural relics

Accompanying the tourism brand "Coconut river ecology", Cho Lach owns tourism resources formed from two large rivers (Ham Luong, Co Chien) and many small tributaries in the area, forming intricate canal system. On that basis, the type of eco-tourism and homestay tourism is quite developed: Rooster Mekong, Nguyen Gia... with a variety of services from relaxation, sightseeing, entertainment to cuisine, activities. at night... Besides, this place also has many dunes such as Cai Ga dune, Phu Da dune, Phu Binh dune... providing the experience of enjoying the river and enjoying local specialties.

The potential of Cho Lach tourism will develop further when combined with historical - cultural and spiritual relics. These include: the provincial-level relic Truong Vinh Ky stele house, the oldest Cai Mon church in Cochinchina or the famous sacred Kim Long pagoda attracting many devotees from all over the world to come here to worship. In general, the historical and cultural relics in the district have created unique cultural values ​​for Cho Lach. These values ​​need to be preserved and promoted by exploiting tourism activities that combine spiritual, cultural - historical tourism and ecological, agricultural and rural tourism.

Orientation for rapid and sustainable tourism development

There are two best times tourists should choose to visit Cho Lach: one is the days near the Lunar New Year, when Cho Lach ornamental flower village blooms; The second is the delicious and safe fruit festival on the 5th day of the 5th lunar month (Dragon Horse Festival) .

Recognizing the important role of tourism in promoting economic development, adhering to the goal of making tourism a key economic sector, Cho Lach with the project of Cultural Tourism Village and the Cooperative model associated With community tourism, in the future it will contribute to creating jobs, improving the lives of the community, promoting local image, indigenous culture and people of Ben Tre.

Du khách trải nghiệm làng văn hoá du lịch Chợ Lách (ảnh: Nguyễn Văn Dừa)

Trong những năm gần đây, Chợ Lách đã và đang triển khai có hiệu quả việc nâng cấp hệ thống kết cấu hạ tầng nông thôn; thực hiện thường xuyên công tác đào tạo, bồi dưỡng nguồn nhân lực, công tác kêu gọi và huy động các nguồn lực đầu tư cho phát triển du lịch. Công tác truyền thông, quảng bá, xúc tiến du lịch được chú trọng, bước đầu ứng dụng có hiệu quả chuyển đổi số đã tạo hiệu ứng lan tỏa rộng khắp hình ảnh, điểm đến du lịch trên địa bàn huyện.

In 2023, the total number of tourists coming to Cho Lach is estimated to reach about 36,000 (including about 600 international visitors), total revenue from tourists is estimated to reach over 14.2 billion VND, an increase of about 19% over the same period. period. In the coming time, Cho Lach will focus on taking the next steps to build the brand identity of the Cultural and Tourism Village and a number of other key tasks as follows:

Firstly, build tourism models in the direction of exploiting specific products, especially the Cooperative model associated with community tourism; At the same time, linking tourist attractions inside and outside the area to diversify tourism products and build more types of nightlife tourism services. Strengthen rural-urban links in tourism development , connecting with tourist centers and visitor centers. Specifically, coordinate to implement and achieve the results of the cooperation agreement to develop tourism in Ho Chi Minh City and 13 provinces and cities in the Mekong Delta in the period of 2020 - 2025, the Tourism Development Cooperation Cluster. Eastern Mekong Delta...

Second, propagate to raise awareness, guide local people to do tourism, focus on training human resources in the direction of specialization and community connection.

Third, continue to upgrade the infrastructure system (traffic, clean water, tourist wharf, waste treatment system...); Encourage and attract investment in local tourism development, call for initiatives, ideas, projects, and creative start-up models in the field of tourism.

Fourth, promote 4.0 technology in information, advertising and promotion of tourism, diversifying and innovating the form and content of tourism communication on digital technology platforms through electronic information portals. Electronics, social networks, newsletters, special topics ...

Hopefully in the coming time, Cho Lach will successfully build a cultural and tourist village as well as unique models, making the district a highlight to attract tourists, as a premise for rapid and sustainable tourism development. sustainability of Cho Lach in particular and Ben Tre in general./.

Truc Giang

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