Developing agricultural tourism in Ben Tre

02/08/2022 1346 0
Bến Tre has abundant potential and resources to develop agricultural tourism products. In recent years, especially since the introduction of the "One Commune One Product" (OCOP) program, the homeland of coconuts has opened up opportunities to boost agriculture and tourism development. This initiative encourages entrepreneurial creativity and diversification of agricultural tourism products, contributing to the overall growth of the sector.

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Tourists experience being salt farmers in Binh DaiTourism experts assess that agricultural tourism is considered a "gold mine" of tourism resources in the Mekong Delta, but up to now, this type has not been effective because of unsynchronized development. There is a lack of systematic investment. Therefore, finding appropriate solutions is an important premise for planning and promoting effective agricultural tourism development in the future.
The current difficulties are in promulgating policies, transport infrastructure, how to build agricultural tourism models in each locality... The problem is still land management policies, preferential loans, Tax... are still confusing, and there is no clear planning and direction to support and create conditions for agricultural tourism to develop. Through existing agricultural tourism models, we see that agricultural tourism in some places is developing but is still spontaneous and has limitations in how it operates, manages, and links... The tourism value chain Therefore, the agricultural calendar has not been effective.

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Tourists visit the ginseng leaf garden in Binh DaiAfter the COVID-19 pandemic, tourist' travel trends have changed - Small group travel including family and friends, travel that combines relaxation, health recovery and experiences associated with nature, and tourism. Community tourism and agricultural tourism associated with indigenous culture are the main trends. In the first six months of 2022, Ben Tre has welcomed more than 670,000 visitors, reaching 53% of the plan (more than 642,000 domestic visitors); Revenue reached 821 billion VND, reaching 57% of the plan.
Recognizing the importance and advantages of agricultural tourism, in recent years, districts have focused on investing in agricultural tourism products associated with new rural construction programs. Thereby, many agricultural tourism products were formed, and cooperation activities and exchange of experiences in developing tourism products and OCOP products were organized, contributing to promoting the overall development of the province. To enhance the value chain of agricultural tourism products in the new context, we need to connect inter-commune and inter-district agricultural tourism destinations to create attractive tour programs, routes, and practical experiences to attract tourists. attract tourists.
Taking advantage and implementing effectively, we need to focus on the province's 3 outstanding strengths in the 3 ecological zones of fresh, brackish and salty, which are fruit trees, ornamental flowers, coconut trees and seafood. The value chain of agricultural tourism products is the process of creating models for tourists to experience, thereby enhancing the value of agricultural products associated with tourism. The construction of agricultural tourism models needs to be unique to the Coconut Land and attractive to tourists. Therefore, organizations, individuals and the entire political system should step in and pay attention to the following:
Firstly, it is necessary to focus on the province's outstanding agricultural tourism product value chain associated with tourism experiences in the stages of farming, raising, and processing as well as in consuming and consuming agricultural products ( coconut, fruit, ornamental flowers, shrimp, fish, ...).
Secondly, building agricultural tourism products means adding value to agricultural products associated with tourism. Through tourism activities, support services, integrating indigenous values ​​(culture, cuisine, farming, harvesting, animal husbandry, the daily life of farmers in the river region, amateur music... ) to enhance the value of agricultural tourism experiences.
Thirdly, based on agricultural development planning, it is necessary to orient investment, attract resources, and encourage creative startups to develop diverse agricultural tourism products.
Fourthly, in terms of linkages, it is necessary to promote the leading role of successful farms and travel companies to create a market of visitors to agricultural tourism destinations through agricultural tourism programs.

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Vineyard at Huynh Phu Ancient House, Dai Dien commune, Thanh Phu districtIn addition, if you want to develop agricultural tourism, you must identify the subject as a farmer. Therefore, when doing tourism, farmers also need to change their thinking and local authorities need to have solutions to support and help them have the right orientation on agricultural tourism associated with climate change adaptation. and sustainable development. We must pay attention and build more medium and long-term plans for agricultural tourism development, paying attention to the issue of building high-value and sustainable products. It is necessary to call for and promote the role of the private economy, investment in agricultural tourism must improve service quality and focus on the professionalism of tourism human resources, applying 4.0 technology to innovate methods. Product promotion methods to expand markets and develop sustainable tourism./.

Minh Chương

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