09 OUTSTANDING EVENTS OF THE COCONUT TOURISM INDUSTRY IN 2023

09/01/2024 1200 0

1. Beautiful photo contest "Ben Tre Smile" 2023 on Smart Travel Application

In order to build the Ben Tre tourism brand with its own product "Smile" conveying the message "Ben Tre - A safe, friendly, quality destination", the Department of Culture, Sports and Tourism of Ben Tre province has implemented a plan to organize the beautiful photo contest "Ben Tre Smile" in 2023 on the smart tourism application (Ben Tre Tourism) with more than 1,350 works submitted for the contest in 10 months of launching.

The work won the "Ben Tre Smile" award in September 2023

2. Establishment of Ben Tre Coconut Cuisine Association (March 23, 2023)

On March 23, 2023, Ben Tre Tourism Association held the launching ceremony of Ben Tre Coconut Cuisine Association (term 2023 - 2028) at An Nam Restaurant - to preserve the cultural identity of local cuisine. tribe and contribute to enhancing the position of coconut cuisine. The association brings together more than 115 members and has signed a culinary cooperation agreement between the professional chef associations of Binh Duong, Binh Thuan, Da Lat (Lam Dong), Phu Quoc (Kien Giang) and the Saigon Professional Chef Association. Gon... to contribute to cohesion in upcoming activities to continue spreading the culinary quintessence of Ben Tre coconut land to all parts of the country, serving domestic and international diners.

Launching ceremony of Ben Tre Coconut Culinary Association

3. Culture - Sports - Beach Tourism Week of Thanh Phu district 2023 (from April 27 to May 2, 2023)

Thanh Phu district's Culture - Sports - Marine Tourism Week 2023 takes place at the Conservation Area, embellishing and promoting the value of the historical Ho Chi Minh Trail on the sea (Thanh Hai commune, Thanh Phu district, province Ben Tre) with the theme "Thanh Phu beach tourism links and develops". The week includes activities such as: Displaying and introducing commercial products to stimulate consumer demand, exhibitions, seafood cuisine, Famtrip program, seminars and competitions, performances, and entertainment activities. decoration... Responding to the Week, the Department of Culture, Sports and Tourism organized a beautiful photo contest "Ben Tre Beach Tourism" attracting 352 works of 81 authors from 07 provinces and cities to compete. In particular, at the opening ceremony, with the participation of Miss Environment World 2023 Nguyen Thanh Ha, many practical activities took place such as: planting trees to create forests, visiting fruit stalls... while promoting promote the image of marine tourism in Thanh Phu, while joining hands to protect the environment.

Culture - Sports - Beach Tourism Week of Thanh Phu district in 2023

4. Contest "Tour guide of Ben Tre province" 2023 (June 13, 2023)

Making achievements to celebrate the 63rd anniversary of the establishment of Vietnam's tourism industry July 9, 1960 - July 9, 2023, Ben Tre organized the contest "Tour guide of Ben Tre province" in 2023 with the theme: " Ben Tre - a safe, friendly, quality destination." The contest is organized to improve the knowledge and professional qualifications of the tour guide team; Create opportunities and conditions for tour guides to meet, interact, learn, exchange knowledge, experience and interpretation and guidance skills between tour guides inside and outside the province .

Final round of Ben Tre province tour guide competition 2023

5. Participate in the Ho Chi Minh City International Tourism Fair - ITE HCMC 2023 and organize a tourism survey group for foreign markets (from September 7 to 10, 2023)

The 17th Ho Chi Minh City International Tourism Fair 2023 (ITE HCMC 2023) with the theme: "Linkage - Development - Sustainability" opens at the Saigon Exhibition and Convention Center (SECC) , District 7, Ho Chi Minh City. With more than 1,000 diverse publications, Ben Tre has promoted tourism in the province, creating many impressive new points for domestic and foreign businesses. Along with the event, on September 9, Ben Tre Tourism organized an experience program for buyers and international press (Post-Tour) to survey tourist destinations in the province including: Ben Tre city, Giong Trom and Cho Lach - introduced to 27 international buyers from 17 countries - contributing to promoting the image of tourist destinations, Cuisine Land of Coconuts and products and services to seek cooperation opportunities in tourism business with potential international partners.

A delegation of travel directors (CEOs) from other countries and international press surveyed new tourism products in Ben Tre

6. Promote tourism during the Bepharco Ben Tre Marathon 2023 event (November 4 - November 5, 2023)

During November 4 and November 5, 2023, at Ben Tre city square, the Bepharco Ben Tre Marathon 2023 attracted about 6,000 domestic and foreign athletes to participate. With the message "Run for health and the environment", the Running Tournament has contributed to raising people's awareness about physical training and sports. At the same time, promoting Ben Tre tourism, providing opportunities for athletes and marathon lovers everywhere to experience and explore the landscape and life of the people of Coconut Land, 100% accommodation and food services. The drink has been used in Ben Tre city and neighboring districts, attracting resources to develop green tourism, upgrade and preserve good local values.

View of the opening ceremony of the Bepharco Ben Tre Marathon 2023

7. Ben Tre Tourism Association Congress term II (December 9, 2023)

With the determination to develop Ben Tre tourism into a key economic sector in the coming time, the Second Congress of Ben Tre Provincial Tourism Association, term 2023 - 2028, was solemnly held with summary and re-evaluating the association movement over the past 5 years. At the same time, elect a new Executive Committee with 27 members out of more than 130 members. Chairman of the Provincial People's Committee Tran Ngoc Tam agreed to be Honorary Chairman and Mr. Tran Ba ​​Sanh - Director of Poland Tourism Company Limited (Lan Vuong 2) was elected Chairman of Ben Tre Tourism Association.

The Executive Committee of the Tourism Association appeared before the Congress

8. City tourism investment promotion conference. Ho Chi Minh and Ben Tre in 2023 (December 26 - 27, 2023)

On December 27, 2023, Ben Tre Provincial People's Committee and City People's Committee. Ho Chi Minh coordinated to organize a promotion conference to invite investment in tourism in the city. Ho Chi Minh City and Ben Tre in 2023, aiming for provinces and cities in the Mekong Delta (Mekong Delta) in the following years. At the event, a signing ceremony and handing over of a memorandum of cooperation agreement took place between the People's Committee of Ben Tre province and 17 enterprises (13 enterprises in Ho Chi Minh City and 4 enterprises in Ben Tre). From here, it opens the door for the development of products and services in the coming time in the province. The conference also exchanged and discussed contents and solutions to promote effective cooperation in the field of tourism investment, creating opportunities to connect and trade between businesses and investors of these countries. local.

Leaders of the People's Committee of Ben Tre province and City. Ho Chi Minh awarded a cooperation agreement to tourism businesses

9. Successfully organized 12 training courses to foster tourism skills with more than 440 students in 2023

The Department of Culture, Sports and Tourism of Ben Tre, in coordination with sectors, localities and units, has successfully organized 12 training courses on tourism expertise and skills for the following subjects: tour guides, businesses, tourism business households, homestays, service staff, tourism officials at commune, ward, town and district and city levels.

Practical study trip of the training class to improve knowledge of state management of tourism on November 24, 2023

Truc Giang - Thanh Vo

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