The province's tourism industry promotes links with Ho Chi Minh City

04/12/2023 573 0
Văn hóa > Du lịch Ngành du lịch tỉnh đẩy mạnh liên kết với TP. Hồ Chí Minh 29/11/2023 - 05:41 BDK - Những năm qua, ngành du lịch (DL) tỉnh đã đẩy mạnh việc liên kết phát triển với các tỉnh, thành trong cả nước. Đặc biệt, khu vực đồng bằng sông Cửu Long (ĐBSCL) và TP. Hồ Chí Minh. Trong đó, mối liên hệ cùng phát triển giữa DL Bến Tre và TP. Hồ Chí Minh ngày càng tiến triển, chặt chẽ.

Deputy Director of the Department of Culture, Sports and Tourism Nguyen Thi Ngoc Dung gave gifts and welcomed the international tour group to Ben Tre.

According to the cooperation plan, the state management agencies on tourism of the two localities have close coordination in management work, regularly contacting to share information, exchange experiences as well as activities. information to promote and promote tourism to improve the capacity and efficiency of local tourism activities.

The two local state management agency for tourism also supports and creates conditions for tourism business units to link, cooperate, and expand markets through conferences, seminars, and discussions on tourism, joint tourism development programs. Typically, at the Thanh Phu Beach Culture - Sports - Tourism Week event in 2023, the Department of Culture, Sports and Tourism coordinated with the Department of Science and Technology, Nguyen Tat Thanh University , Ben Tre Telecommunications organized a scientific conference "Developing smart tourism associated with preserving and promoting heritage values ​​and exploiting indigenous resources in Ben Tre province", creating conditions for 18 tourism businesses and units in Ho Chi Minh City and the province signed a cooperation agreement to develop tourism.

Prominent in the tourism development link between the two localities is the activities of tourism advertising and promotion. In 2023, the province has coordinated with Ho Chi Minh City as well as provinces in the Mekong Delta region to proactively prepare to participate in joint promotion and tourism promotion activities. These include: participating in displays, exhibitions or coordinating to send and display publications to introduce and promote tourism, introduce and promote provincial tourism at tourism events: Ho Chi Minh City Tourism Festival 2023, Vietnam International Tourism Fair - VITM Hanoi 2023, participating in the survey program of destinations and typical tourism products of Ho Chi Minh City, tourism promotion conference of Mekong Delta provinces and cities with central provinces and cities in Da Nang, Conference program to promote and promote tourism in the Mekong Delta with Northern provinces in Lao Cai, conference to evaluate destinations, propose the development of tourism programs linking Ho Chi Minh City and 13 provinces, into the Mekong Delta in 2023.

In addition, the local tourism industry also focuses on developing intra-provincial and intra-regional tours and tourism routes, continuing to connect provinces and cities to complete and develop the "Charming Mountains" route (Ho Chi Minh City - Tien Giang - Ben Tre - Tra Vinh - Soc Trang - Can Tho - Bac Lieu - Ca Mau) and some routes linking 6 provinces: Long An - Tien Giang - Ben Tre - Vinh Long - Tra Vinh - Dong Thap... Department of Culture, Sports and Tourism Ben Tre has organized a working group with tourism businesses in Ho Chi Minh City to link, cooperate, connect tours and routes, and develop tourism products.

The tourism cooperation program between Ben Tre and Ho Chi Minh City has created a favorable environment for the development of tourism activities in the region in general and localities in particular. The effectiveness of the connection has brought many positive results for the province's tourism. The province's tourism activities have prospered, the number of tourists and revenue have both increased over the same period. Room occupancy at tourist accommodation establishments during holidays and Tet reaches 70 - 80%. In 2023, the total number of tourists is estimated to reach over 2.2 million, an increase of 72% over the same period, exceeding 52.3% of the plan. Therein, international tourists were estimated at 397.9 thousand arrivals, an increase of 334.6% over the same period, exceeding 19.2% of the plan; Domestic tourists are estimated to reach more than 1.8 million, an increase of 51.8% over the same period, exceeding 62.2% of the plan. Total revenue from tourists is estimated at 2,763 billion VND, up 77.3% over the same period, exceeding 67.8% of the plan.

With the goal of developing green and sustainable tourism, the province is gradually perfecting the transportation infrastructure system, technical facilities system as well as making efforts to build the Coconut Land tourism brand associated with its inherent characteristics of the province to develop into tourism products that ensure both quality and quantity, ready to welcome tourists from everywhere to visit, relax and experience. In particular, Ben Tre tourism industry will continue to link and coordinate comprehensively with Ho Chi Minh City tourism industry, specifically key tourism and travel businesses in Ho Chi Minh City to promote the province's tourism economy.

Within the framework of the 17th Ho Chi Minh City International Tourism Fair event in 2023, the Ben Tre Department of Culture, Sports and Tourism coordinated with the Ho Chi Minh City Department of Tourism to organize a program to welcome the Famtrip delegation of 27 international tourists from 15 countries participating in the Famtrip trip, experiencing the South Ben Tre City tour. This event opened up opportunities for cooperation and introduction of tourism products of Ben Tre and the inter-regional tour route Ho Chi Minh City - Ben Tre.

 

Article, photo: Thanh Dong

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