Ben Tre participates in Ho Chi Minh City International Tourism Fair - ITE HCMC 2023

13/09/2023 925 2
Hội chợ Du lịch Quốc tế thành phố Hồ Chí Minh lần thứ 17 năm 2023 (ITE HCMC 2023) với chủ đề: “ Liên kết - Phát triển - Bền vững ” đã chính thức khai mạc tại Trung tâm Hội chợ và Triển lãm Sài Gòn (SECC), Quận 7, Thành phố Hồ Chí Minh. Đây là một trong những hoạt động xúc tiến thương mại du lịch nổi bật, mang tới các giải pháp phát triển ngành du lịch Việt Nam bền vững.

Opening ceremony of Ho Chi Minh City International Tourism Fair 2023 (Photo: CTV)

Ho Chi Minh City International Tourism Fair is a trade forum for domestic and foreign businesses to attend to exchange, discuss, and  cooperate on the inbound and outbound tourism market in Vietnam. Ben Tre participated and created many new impressive points for domestic and foreign businesses about the tourism potential of the Coconut land. At the same time, with more than 1,000 diverse publications promoting Ben Tre tourism, the Fair comes with many businesses of Ben Tre province such as: Hoang Lam Tourism Joint Stock Company, Bao Duyen Ecotourism Company Limited, Ham Long Tourism Company Limited, Hai Van Farm - Vam Ho Bird Sanctuary,... contributing to enriching Ben Tre province's tourism products to tourists.

Display space for tourism publications and OCOP products in Ben Tre province at ITEC HCMC 2023 (Photo: B.T)

This year, ITE has attracted more than 400 exhibitors, including 210 booths from domestic units, 50 booths from international units, with the participation of 45 provinces/cities nationwide. The event attracted about 22,000 tourists, including 10,000 commercial tourists and 12,000 public tourists.

Ms. Nguyen Thi Be Muoi - Vice Chairwoman of the Provincial People's Committee and delegates from provinces and cities visited the exhibition space of Ben Tre province at ITC HCMC 2023 (Photo: B.T)

Besides, in order to introduce and promote new tourism products, before and after the Fair, the Organizing Committee has coordinated with localities (Ba Ria - Vung Tau, Ben Tre, Ninh Thuan, Kien Giang) to organize destination survey trips for international buyers and press to experience. Accordingly, on September 9, Ben Tre Tourism industry will carry out a Post-Tour program to survey tourist destinations in the province including: Ben Tre city, Giong Trom and Cho Lach - introducing to 27 international buyers of 17 countries - contributing to promoting the image of tourist destinations, Coconut Land cuisine and products and services to seek cooperation opportunities in tourism business with potential international partners.

At the same time, within the framework of ITE HCMC-2023, in addition to direct trade activities between tourists and participating units, other exciting activities of the tourism industry also take place such as: Workshop on marketing and communication strategies to attract international tourists; High-level tourism forum "Digital transformation promotes tourism development"; seminars introducing tourism from other countries,...

After 17 years of development, Ho Chi Minh City International Tourism Fair has affirmed its brand as an annual, prestigious tourism event in the region, attracting many exhibitors as well as international buyers. At the same time, this is also a national tourism event organized by the Ministry of Culture, Sports and Tourism of Vietnam in coordination with the Tourism Alliance of 5 other countries in the lower Mekong River region.

ITE HCMC has achieved many impressive achievements during the process of formation and development. Ben Tre participates in the 17th Ho Chi Minh City International Tourism Fair-2023 (ITE HCMC-2023) to promote the Coconut Land River Ecotourism brand towards many large and potential markets for Ben Tre tourism to become an important economic sector in the future./.

Bao Tram - Kieu Duyen

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