Developing smart tourism in association with preserving and promoting heritage values

30/04/2023 986 1
Ben Tre province's tourism industry has deployed smart tourism applications; all services, tours, routes, images, destinations, accommodation facilities and tourism ecosystems have been exploited and promoted effectively

Overview of the Conference. Photo: Chuong Dai - VNA

On April 28, a tourism development promotion conference with the theme "Smart tourism development associated with preserving and promoting heritage values and exploiting indigenous resources in Ben Tre province" took place at the Area preserve, embellish and promote the value of the Ho Chi Minh historical trail on the sea (Thanh Hai commune, Thanh Phu district).

The conference was organized by the Department of Science and Technology, the Department of Culture, Sports and Tourism of Ben Tre province and the People's Committee of Thanh Phu district in coordination with Nguyen Tat Thanh University.

At the conference, many presentations and discussions from representatives of institutes, university, scientists, companies and businesses raised solutions for tourism development in Ben Tre province in general and the Thanh Phu district in particular is suitable with the potential, advantages and current situation of tourism development in the locality.

These include solutions on mechanisms and policies to attract investment; develop typical tourism products; attract and train tourism human resources; digital transformation of the tourism industry in association with preserving and promoting heritage values and exploiting indigenous resources. Valuable opinions guide the strategic direction of tourism development for the locality in the coming time.

Ms. Nguyen Thi Ngoc Dung, Deputy Director of the Department of Culture, Sports and Tourism of Ben Tre province, spoke at the Conference. Photo: Chuong Dai - VNA​​​​​​​

Ms. Nguyen Thi Ngoc Dung, Deputy Director of the Department of Culture, Sports and Tourism of Ben Tre province, said that in recent times, the province has focused on implementing many solutions and tasks in applying digital transformation to serve development. tourism development. Localities and businesses deploy the application of 4.0 technology to promote and communicate images of services and products, actively investing in forming, designing and completing social networking sites.

Ben Tre province's tourism industry also focuses on deploying smart tourism applications, all services, tours, routes, images, destinations, accommodation facilities and tourism ecosystems have been exploited and developed effectively. Historical and cultural relics in the province have initially implemented information encryption, gradually applying VRG 360 virtual reality in introduction and explanation..., contributing to improving the quality of tourist service, creating an information channel connecting three subjects: tourists, authorities and businesses.

Besides the achieved results, indigenous tourism in Ben Tre province still has limitations and has not met the resource requirements for synchronous and sustainable development of a smart tourism ecosystem in the context n a context where most are small and medium sized tourism businesses.

In addition, the knowledge, qualifications, and skills of the tourism workforce regarding smart tourism and information technology are lacking and weak; The close and synchronous connection on the digital platform between relevant entities has not met the requirements yet…

Associate Professor, Dr. Tran Thi Hong (the 3rd person from left), Vice Principal of Nguyen Tat Thanh University, co-chaired the conference. Photo: Chuong Dai - VNA​​​​​​​

According to Dr. Phan Thi Ngan (Faculty of Tourism and Creative Communications, Nguyen Tat Thanh University), smart tourism has received strong attention and promotion recently. Because smart tourism will improve promotion efficiency, increase the attractiveness of tourism products, improve state management efficiency,...

Associate Professor, Dr. Lam Van Tan - Director of the Department of Science and Technology of Ben Tre province said during the 2020 - 2025 term, the Provincial Party Committee focuses on developing the province towards the East as a key, breakthrough task.

The development goal towards the East is comprehensive socio-economic development, in which the marine economy is the focus associated with strengthening national defense - security and protecting the ecological environment; promote regional links and connections through coastal dynamic routes, opening up development space for the province and the entire region; forming a coastal economic zone with industries and fields consistent with the strategy of sustainable development of Vietnam's marine economy associated with national defense and security tasks until 2030 and vision to 2045.

The conference is a forum for scientists to exchange, share and discuss theoretical and practical issues, thereby expanding cooperation and trade promotion to promote investment potential and effectively exploit local potential, advantages, contributing to promoting socio-economic development and sustainable development of tourism activities; strongly connect with the development of indigenous brand products, moving towards building local brands towards a green and sustainable development of Ben Tre.

Tourism companies inside and outside the province have signed a cooperation agreement to develop tourism. Photo: Chuong Dai - VNA​​​​​​​

experiences, and create connections. between tourism and trade organizations inside and outside the province. At the same time, introduce and promote unique, attractive cultural values and outstanding values of Thanh Phu marine tourism resources to attract tourists to visit and experience.

On this occasion, tourism organizations inside and outside the province signed a cooperation agreement to develop tourism, coordinate to implement investment cooperation, promote trade, tourism and develop associated OCOP products. with preserving and promoting heritage values and exploiting indigenous resources in Ben Tre province./.

Source https://bnews.vn

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