Ben Tre bringing Coconut Land culture to Hanoi International Tourism Fair

19/04/2023 956 0
This morning, April 13, 2023, Vietnam International Travel Mart (VITM) opened at the International Exhibition Center, Vietnam-Soviet Friendship Labor Cultural Palace organized by the Vietnam-Soviet Association. Vietnam Tourism is organized with the participation of leaders of the Ministry of Culture, Sports and Tourism, local tourism management agencies, and tourism businesses nationwide. The fair takes place for 4 days from April 13 to April 16, 2023.

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Opening of VITM Hanoi Fair

VITM Hanoi Fair 2023 has a special meaning when marking the 10-year milestone of formation and development (2013 - 2023). The journey of a decade with 12 times of organization has witnessed strong developments, turning VITM into a leading international event in Vietnam with prestige and stature in the region.

With the theme "Cultural Tourism", VITM Hanoi 2023 aims to contribute to strengthening and positioning the Vietnamese tourism brand in the international tourism market. Bringing traditional cultural tourism and modern cultural tourism of Vietnam to the world. At the same time, it directs tourism businesses to invest in creating new tourism products based on exploiting the unique values of the country's traditional culture and heritage.

At the opening ceremony, Ms. Cao Thi Ngoc Lan, Vice President of the Vietnam Tourism Association said: At VITM Hanoi 2023, many tourism promotion activities will take place, through meetings among businesses, between businesses and consumers (tourists), activities of Vietnamese and international tourism promotion agencies. VITM Hanoi Fair 2023 with participation of has 51 provinces and cities of Vietnam, 15 countries and territories registered to participate, with 450 booths, 600 booth participants. It is expected that VITM Hanoi 2023 will welcome over 3,000 Vietnamese and international tourism businesses. Businesses have provided more than 10,000 sightseeing programs and promotional travel products. It is estimated that there will be more than 60,000 visitors during the 4 days of the fair.

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Ms. Nguyen Thi Ngoc Dung at the Ben Tre province booth (the 3rd person from the left)

From the Ben Tre province tour group, Ms. Nguyen Thi Ngoc Dung, Deputy Director of the Department of Culture, Sports and Tourism of Ben Tre is the group leader. Participating in the International Tourism Fair - VITM Hanoi 2023, the booth of the Ben Tre province tourism group has publications on display including: 50 Coconut Land tourism products, Tourism Handbook, Coconut Land Cuisine, Ben Tre tourism map, tourism program leaflets from Ben Tre businesses... Along with that are handicraft products from Coconut, cosmetics from Coconut, OCOP products such as rice paper, Son Doc puffs, Coconut candy, bandanas... bearing the identity of Coconut Land culture attract the attention of a large number of domestic and international tourists and tourism businesses.

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Mr. Nguyen Trung Khanh, General Director of the Vietnam National Administration of Tourism, spoke at the 2023 International Tourism Forum.

With highlights of local culture, products and tourism service products of provinces and cities in general and of Ben Tre province in particular, this is an opportunity for tourism businesses to promote and introduce tourism products each locality, and it is also an opportunity for management agencies and tourism promotion agencies to exchange and discuss to have better development directions for local tourism achieving many achievements in the coming time./.

Minh Chuong

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