Following spring, together promoting tourism in the Coconut Land

17/01/2023 1471 0
Bến Tre nổi danh từ lâu với những hàng dừa trải dài xanh mát, những cảnh sắc thiên nhiên, sông nước hữu tình, nhiều cồn, bãi phù sa bồi tụ, cây trái sum suê. Trải qua gần 300 năm hình thành và phát triển, đất và người Bến Tre đã làm nên những trang sử hào hùng trong xây dựng và chiến đấu bảo vệ quê hương, là vùng đất địa linh nhân kiệt với hệ thống di tích lịch sử phong phú, đa dạng. Hiện tại, toàn tỉnh có 2 di tích quốc gia đặc biệt (Di tích Mộ và Khu tưởng niệm Nguyễn Đình Chiểu và Di tích lịch sử Đồng Khởi Bến Tre).

​Among them, Dong Khoi Ben Tre Historical Relic Area is located in Dinh Thuy commune, Mo Cay Nam district. Around the early 60s of the 20th century, this was the place where the first gunshots opened the famous Dong Khoi movement of the southern revolution of our country at that time. With this glorious victory, the Party Committee and people of Ben Tre were commended with 8 golden words "Heroic, Dong Khoi, defeated America, destroyed Puppet". And on the occasion of the 57th anniversary of Ben Tre Dong Khoi Day (17 January 2017), this place officially received the designation of Special National Monument, which is a great pride and honor for the homeland of Ben Tre.

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Dong Khoi Ben Tre special national relic site

Following and strongly promoting the tradition of the Dong Khoi movement in the new era towards celebrating the 63rd anniversary of Ben Tre Dong Khoi Day (January 17, 1960 - January 17, 2023), in 2022, Ben Tre province has step to "catch the wave" of recovery after the Covid-19 pandemic is controlled, in which the Culture, Sports and Tourism industry is one of the leading industries, becoming the main driving force contributing to promoting economic development. The province's economy with many safe and quality tourism activities has brought many prosperity and efficiency. Ben Tre tourism industry and tourism business units in the province have also proactively approached and reconnected domestic and foreign markets in online and direct forms to promote tourism products, especially accommodation services; continue to promote propaganda, promotion and introduction of programs such as: "Coconut Country River Ecotourism - A safe, friendly, quality destination"; information on pricing policies and demand stimulation programs of businesses;...

In order to promote communication and promotion of Coconut Land tourism to domestic and foreign tourists, on June 27, on the occasion of the 200th birthday anniversary of the famous Nguyen Dinh Chieu (1822-2022), the People's Committee of Ben Tre province successfully organized a processing and demonstration event of 222 coconut dishes. Through this event, culinary artists demonstrated their ingenuity in combining coconut and other ingredients, along with diverse creativity in processing to create unique dishes. unique, attractive and healthy to introduce and attract domestic and foreign tourists and has been recognized by the Vietnam Records Organization and the World Records Organization as "222 coconut dishes break Vietnamese records and set a world record." In parallel with the commemorative activities, there is a Journey following in Mr. Do's footsteps; the performance "Singing on a date with 9 rivers"; Ben Tre Marathon 2022; Coconut Land Cuisine Trade Fair 2022; International scientific conference on famous person Nguyen Dinh Chieu in today's era,... Thereby, it has contributed to introducing and promoting the land and people of Ben Tre to domestic and international friends, business enterprises. Tourism within and outside the province has also organized many programs for tourists to visit Ben Tre on this occasion.

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Promote tourism promotion in Coconut Land

In the new normal context, the Ben Tre Tourism Promotion Information Center has proactively organized many tourism promotion programs and events inside and outside the province for safe and effective tourism activities. At the same time, participate in domestic and international events such as: Vietnam International Tourism Fair - VITM Hanoi; Ho Chi Minh City International Tourism Fair - ITE HCMC,... In addition, Ben Tre has welcomed domestic and foreign delegations, especially international travel agencies during the ITE HCMC event to visit, survey, experience, learn about local tourism products and services, enhance the promotion of Ben Tre's image to international tourists.

Linking with provinces in the cluster and region, especially cooperation with Ho Chi Minh City and 13 provinces and cities in the Mekong Delta region in information, communication, advertising, the promotion work have brought practical results. The number of tourists and total revenue from tourists both increased sharply compared to the same period last year, the room capacity of accommodation establishments reached from 40% - 70% on weekdays, from 80% - 100% on holidays, Tet and weekends. Many tourism products and programs bearing the bold characteristics of Ben Tre coconut land have met the needs and desires of tourists.

During the year, Ben Tre also put into operation and exploited the Ben Tre Tourism Electronic Information Portal and the Ben Tre Smart Tourism Application with features to access information, directions to destinations, and book reservations, tour bookings,..., and at the same time create its own tour schedule to serve people, tourists and tourism service businesses in the province, just need a smartphone connected to the Internet, users can download the "Ben Tre smart tourism" application on the App Store, CH Play/Google Play or access the link https://bentretourism.vn. The application helps users easily find complete information about Coconut Land Tourism - Ben Tre Tourism. This is one of the highlights in 2022, contributing to promoting promotion in online fair participation activities.

With the continuous efforts of the Culture, Sports and Tourism sector, the active coordination and support of relevant departments, branches and localities, especially the companionship and positive response of businesses and tourism establishments, Ben Tre tourism has gradually recovered and prospered. In 2022, the total number of tourists to Ben Tre will reach over 1,285,000, an increase of 545% over the same period, reaching 102% of the plan. Therein: domestic tourists reached 1,193,000, an increase of 507% over the same period, reaching 118% of the plan; International tourists reached 334,000, reaching 368% of the plan. Total revenue from tourists: reached over 1,558 billion VND, an increase of 644% over the same period, reaching 110% of the plan. From the achieved results, according to the provincial tourism development project, Ben Tre continues to promote the spirit of Dong Khoi to promote activities, depending on the actual situation to concretize solutions, especially Smart tourism application, striving by 2030, Ben Tre tourism will become a key economic sector, contributing to sustainable socio-economic development, building an increasingly beautiful homeland./.

Thanh Nha

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