Conference summarizing the program for tourism development and cooperation between Ho Chi Minh City and 13 provinces , cities in the Mekong Delta in 2022

19/12/2022 1351 0
Sáng ngày 16/12/2022, tại thành phố Long Xuyên, tỉnh An Giang, Ủy ban nhân dân (UBND) tỉnh An Giang phối hợp với UBND Thành phố Hồ Chí Minh đăng cai tổ chức Hội nghị tổng kết triển khai Chương trình liên kết hợp tác phát triển du lịch giữa Thành phố Hồ Chí Minh và 13 tỉnh, thành phố Đồng bằng sông Cửu Long năm 2022. Đại diện Sở Văn hóa, Thể thao và Du lịch Bến Tre có Trung tâm Thông tin Xúc tiến Du lịch và Phòng Quản lý Du lịch tham dự hội nghị.​

HN TONG KET DL NAM 2022 CHUONG TRINH TPHCM VA 13 TINH THANH DBSCL - 19122022 (2).jpg​

Logo and slogan of the Tourism Development and  Cooperation Program between Ho Chi Minh City and 13 provinces, cities in the Mekong Delta (Photo: XTDL)

In the spirit of intending to the  high agreement  in promoting tourism development of the whole region, and each province and member. The conference evaluated and summarized the coordinated implementation of Ho Chi Minh City and Mekong Delta provinces and cities in tourism development cooperation. With the attention and direct guidance from leaders at all levels and specialized agencies, the coordination of tourism development between localities is always favorable, concretized in multilateral cooperation, contributing to promoting tourism. Regional tourism has changed positively attracting the active participation and response of the business community, the Tourism Association and people of 14 provinces and cities in the affiliated group. This is the first regional linkage program to be implemented with a view to create a spillover effect to other linked regions across the country.

In 2022, localities have cooperated  to organize many tourism survey programs (Famtrip), connecting tourism and travel businesses in Ho Chi Minh City and the Southeast provinces with units providing tourism services in Bac Lieu, Long An, Ben Tre, Tra Vinh, Dong Thap, Soc Trang, Vinh Long, Tien Giang, An Giang with about 500 travel and tourism businesses participating in the connection. Ho Chi Minh City's system of leading travel businesses has driven more than 1.8 million tourists to the Mekong Delta region.
The communication and propaganda work on the contents of tourism development cooperation among the 14 linked localities is very effective in many methods, from promotion on mass media, to Building a common booth and setting up a regional tourism brand, creating a spillover effect to the tourism community also creating favorable conditions for tourism enhance to domestic and international markets. 

The conference agreed to give guidances and key tasks for the affiliated group in 2023 as follows: strengthening coordination in state management of tourism; Review and access destinations to set up  new tourism products suitable to the current context; strengthen advertisement and promotion, calling for investment in the tourism sector; connecting trade, tours - routes between businesses - destinations; build brand, enhance image, attract tourists; train human resources with a view to meet the demand of improving professional skills and operations in an increasingly professional direction; At the same time, applying the tourism brand identity of 14 provinces and cities in local tourism activities, closely coordinating in tourism communication with the message: "Safe tourism", "Safety in every experience".

HN TONG KET DL NAM 2022 CHUONG TRINH TPHCM VA 13 TINH THANH DBSCL - 19122022 (1).jpg 

Delegates attending the conference at the Space for introducing Culture, Tourism, and typical products of Ben Tre province (Photo: XTDL)

Moreover, display, exhibition and tourism promotion activities to introduce and promote tourism culture, typical products and the strengths and potential of localities were also held within the framework of the conference. . Among them,  nearly 300 publications came from  Ben Tre province for the purpose of  promoting the beauty of local tourism;  tour and route products were new and attractive from tourism, accommodation and resort businesses in the province./.
 

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