Rethinking tourism - World Tourism Day 2022 message

27/09/2022 1295 0
September 27, 1970, marks a significant milestone in the history of global tourism when the statutes of the World Tourism Organization (UNWTO) were adopted and approved. Following this event, since 1980, the World Tourism Organization has designated September 27 each year as "World Tourism Day."

The purpose of this day is to raise people's awareness of the positive impacts and roles of tourism in influencing the social, cultural, economic and political values ​​of many countries around the world. world. At the same time, it also emphasizes the importance of the tourism industry affecting many aspects of society and spreading meaningful messages. In addition, this day is also an opportunity to call on people in countries around the world to respect the culture and natural values ​​of each region, country and territory.
In 2022, with the theme "Rethinking Tourism", World Tourism Day 2022 will officially take place in Bali, Indonesia on September 27. The tourism industry in all countries around the world has realized the opportunities that tourism has been bringing to people after learning many lessons from the COVID-19 pandemic.

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Message for World Tourism Day 2022 - "Rethinking Tourism" (Photo: vtr.org.vn)

Secretary General of the World Tourism Organization (UNWTO) Zurab Pololikashvili had a message stating: "World Tourism Day is always an opportunity to honour the diverse and rich achievements and outstanding development of tourism." both in terms of scale, scope and importance". In particular, "Rethinking tourism" is one of the messages that has inspired tourism workers. The COVID pandemic brings great challenges and opportunities to ensure that many tourism professionals realize their strengths, promote creativity and restart tourism with something new.
On the occasion of World Tourism Day 2022, the World Tourism Organization calls on "Workers and tourists, small businesses, large corporations and governments to reflect and rethink ways and means of tourism... to ensure this economic sector develops harmoniously and sustainably, bringing more benefits to people" - Secretary General of the World Tourism Organization (UNWTO) Zurab Pololikashvili said.

Ben Tre Tourism - Aiming for youth and sustainability.

Responding to the general trend of World Tourism Day, Ben Tre tourism has been gradually integrating and developing continuously; The starting point is lower than other provinces in the country in general and the Mekong Delta region in particular. Ben Tre tourism resources are extremely rich and diverse. Four green seasons, favorable weather and wind, harmoniously combining the cultural identity of the Coconut Land have made Ben Tre an attractive tourist destination that tourists cannot miss when coming to the Mekong Delta.

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Ben Tre brings new and unforgettable experiences to visitors. (Photo: Q.D.T)

From 2013 until now, Ben Tre tourism has developed quite and sustainably. Focus from management to effective operation, specifically: the tourism workforce is gradually improving their professional qualifications; Ben Tre tourism products have unique characteristics that create a position in the region and increase tourist attraction; Tourism infrastructure has been significantly improved, tourism promotion work has been promoted to help make it known at home and abroad. In addition, Ben Tre Tourism is applying 4.0 technologies in management and promotion to bring new and convenient experiences to create satisfaction for tourists.

2022 is an extremely new year when Ben Tre tourism restarts with investment to welcome tourists more and more professionally. On the occasion of National Day September 2, Ben Tre Tourism welcomed more than 40,000 visitors. It can be said that this is a sign of excitement for tourism workers when tourists choose Ben Tre to experience tourism services that Strongly embody the tourism brand "Coconut River Ecology". Hopefully, with the cooperation of the whole community, with the continuous efforts of the Ben Tre tourism industry, we will strive to bring Ben Tre tourism sustainable development, and will be a safe - friendly and quality destination for domestic and foreign tourists./.

Bảo Trâm

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