Awakening the tourism potential of the 'Three Green Coconut Islands' - Last article: Building a tourism brand in the Coconut Land

09/08/2022 1332 0
Taking advantage of the indigenous resources from the three island ranges, tourism businesses and establishments in Bến Tre have been focusing on upgrading and expanding, gradually developing various types and products of tourism that bear the distinctive characteristics of the region's lush rivers and coconut homeland.

Thereby, contributing to the development of tourism to soon become an important economic sector by 2025 and a key economic sector of the province by 2030.
Shaping the coconut tourism brand
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Ben Tre attracts tourists with tourism products associated with the typical indigenous resources of the river region. Photo: Huynh Phuc Hau/TTXVNNot outside the "general formula" of tourism development trends, in Ben Tre, each unit and tourism business has been shaping for itself a unique and outstanding product to create a brand. separate brand.
Ms. Tran Thi Hai Van, General Director of Ben Tre Riverside Resort, said that in addition to operating the province's first 4-star resort, the unit proactively creates a unique experiential tourism destination suitable for all ages. Tourists journey down the Mekong River to the land of Coconuts.
Ms Hai Van said, located right on the cool Ham Luong River, with 20 hectares, Riverside Garden has built a place to grow fruit trees - green agricultural products to serve the Resort restaurant. In particular, based on the available potential, Riverside Garden adds landscapes and services suitable for all ages but still retains the natural beauty to help visitors enjoy fresh air. The unit's criterion is to build a package tourism product so that visitors can relax, admire the scenery, and experience the cultural cuisine of Ben Tre people.
Like a green oasis on the Tien River, Con Phung Garden tourist area in Tan Thach commune, Chau Thanh district has become an attractive destination for domestic and foreign tourists. Mr Phan Van Thong, Director of Phung Islet Tourist Area, said that this place attracts tourists from near and far because it still retains the original many unique architectures such as Chin Rong Yard, Hoa Binh Tower... more than 50 years old. Year Built. In addition, tourists have the opportunity to understand more about the people, life, and culture of the coconut land at the Coconut Museum - a house made entirely from coconut tree trunks and also a place to display many products made from coconuts... Currently, the eco-tourism area is being invested in upgrading restaurants, hotels, entertainment centres, zoos, and craft villages, and restoring the Dao Dua architectural complex to attract more tourists.
Mr Phan Van Thong added that the highlight of the travel itinerary to Phung Islet is that visitors experience the feeling of sitting on a boat to visit large dunes, listening to amateur music and enjoying Western specialities... The connection to coconut candy production facilities - a traditional product of Ben Tre helps visitors better understand the candy production process of Indigenous people from preparation, cooking, candy rolling, cutting and packaging as well as Handmade products from coconut trunks, fruits, and shells created by the skilful hands of artisans...
According to statistics from the Department of Agriculture and Rural Development of Ben Tre, the whole province currently has 57 craft villages (including 39 agricultural craft villages) that have been recognized by the Provincial People's Committee. Craft villages are being exploited to serve tourists such as: Producing seedlings, and ornamental flowers, processing dried fish, making wine, making coconut candy, rice paper, and puff pastry... In addition, Chuong submits one product per commune (OCOP) with many products that are strengths of the province such as green-skinned grapefruit, durian, rambutan, longan, dried fruit, honey, dried shrimp, dried fish, wine... especially products made from coconut (coconut candy, dried coconut, coconut milk, coconut coloured water, coconut cosmetics...) receiving attention and acceptance from tourists. The type of homestay tourism in Ben Tre is quite attractive to tourists to relax and experience, especially foreign tourists.
Director of the Department of Agriculture and Rural Development of Ben Tre Doan Van Danh said that agricultural production activities associated with community tourism contribute to transforming the economic structure, supporting the construction of new rural areas and raising prices. agricultural products treatment. Enjoying speciality fruits, and rustic dishes or experiencing practical farming right at the tourist destination brings enjoyment and excitement to visitors, from which agricultural products are consumed on the spot and command high prices. than selling to traders. Not only are sightseeing activities, accompanying services also help create jobs and increase income for people. Agricultural tourism also contributes to preserving and promoting the traditional cultural values ​​of the locality; conserving ecological diversity and natural resources. This is also an effective solution to raise awareness of environmental protection among the community and tourists, moving towards green, sustainable agriculture.

Phát triển bền vững

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Coming to Ben Tre, visitors enjoy picking cork by hand on the Ham Luong River. Photo: Huynh Phuc Hau/TTXVNMs. Nguyen Thi Ngoc Dung, Deputy Director of the Department of Culture, Sports and Tourism of Ben Tre province, said that intending to apply information and communication technology to build an ecosystem of tourism products in the province, Ben Tre Bamboo has applied 4.0 technology in developing smart tourism locally. Thereby, making management more convenient, improving the quality of tourist service, promoting sustainable socio-economic development, and creating mutual benefits between tourists, authorities and businesses.
Specifically, Ben Tre has put into use the website https://bentretourism.vn, supported in two languages ​​​​Vietnamese - and English and integrated into social networks to introduce and promote the tourism potential and strengths of the province conscious; Information about cultural history and scenic spots. Besides, providing full and timely tourism activities and outstanding events of the province, updating official information on the quality and prices of tourism services in the province (such as accommodation and travel services) travel, transportation, dining, shopping, entertainment, health care, retail stores, automated teller machines and other services to tourists).
The portal provides electronic handbooks and travel information consultation based on the feature of automatically identifying locations through positioning, consulting on schedules and directions, suggesting places to eat, hotels, services, banks, goods, healthcare, transportation and 3D maps in the province. From here, opening up opportunities for Ben Tre tourism to be accessible to all people through electronic information sites and smartphones, contributing to turning Ben Tre's "smokeless industry" into a key economic sector...
In the coming time, the province will continue to focus on implementing many solutions to restore tourism activities such as: Strengthening communication, introducing and promoting Ben Tre as a safe - friendly - quality destination; Promoting linkage and cooperation programs for tourism development with provinces and cities across the country, especially linkage and tourism development between Ho Chi Minh City and 13 provinces and cities in the Mekong Delta; Encourage tourism units in the area to invest in new construction, embellishment, and upgrading of technical facilities; Research and develop more new, rich and attractive tourism programs, products and services, bearing the characteristics of green coconut tourism; Pay attention to training and fostering to improve the quality of the workforce serving customers...
According to Ms. Ho Thi Hoang Yen, Permanent Deputy Secretary of Ben Tre Provincial Party Committee, to achieve the goal of "Developing tourism to become a key economic sector of the province by 2030" in the spirit of Resolution No. 08-NQ/TW of the Politburo and Resolution of the 11th Ben Tre Provincial Party Congress, term 2020 - 2025, proactively integrating into the international economy, in the coming time, all levels, sectors and the entire political system need to focus on Pay attention to building and developing human resources to create "motivation" for "strong" and "fast" development of key economic sectors.
To do so, it is necessary to strengthen training and fostering for the team of State management officials from the province to the grassroots in terms of expertise, professionalism, and political theory level... ensuring quantity and quality. , qualified, met job position requirements. Along with that, we regularly open training courses to improve vocational skills, foreign languages, information technology... for the workforce at establishments and tourism businesses as well as increase training classes for people. people and the community on communication skills, behaviour, environmental protection awareness...
According to the Permanent Deputy Secretary of the Ben Tre Provincial Party Committee, there needs to be mechanisms and policies to attract high-quality tourism human resources, trained in tourism majors to work at state units and business units. tourism business. Specially select a team of dedicated, capable staff with moral qualities, capacity, reputation for leadership, quality and effective management in the tourism sector, mechanisms and remuneration policies, and Reasonable rewards.
Ms Ho Thi Hoang Yen emphasized that in addition to orienting planning and exploiting tourism resources well, focusing on investment in human resources is one of the urgent requirements today. From there, build a sustainable Dua tourism brand, compete well with localities, and successfully implement the goal of developing tourism into a key economic sector of the province by 2030.

Source https://baotintuc.vn

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