The tourism industry seizes the opportunity to recover

05/05/2022 1385 0
During holiday seasons and Tet, both tourist numbers and tourism revenue have shown significant increases compared to the same periods. Accommodation facilities have been operating at 40-60% capacity. In the first quarter of 2022, total tourist arrivals exceeded 205.8 thousand, marking a 46% increase compared to the same period last year, achieving 16.3% of the annual plan for 2022. Total tourism revenue reached 226.46 billion VND, reflecting a 58% increase compared to the same period last year, and reaching 15.9% of the annual plan for 2022.

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Visitors experience tourism activities at Homestay Maison du pays de Ben Tre (Giong Trom). Photo: Duy Thinh

Development of types

Currently, there are nearly 40 tourism business units appraised by the "Green Zone of Coconut" Tourism Executive Board and eligible to resume operations according to the provisional set of criteria for assessing the level of safety in preventing the COVID-19 epidemic for tourism activities in the province issued by the Provincial People's Committee. The Department of Culture, Sports and Tourism regularly organizes appraisals of minimum conditions for technical facilities and services of tourist accommodation establishments in the province. The entire province currently has 81 standard tourist accommodation establishments (including 10 hotels rated from 1 - 5 stars). Diamond Star Ben Tre Hotel in particular has been granted a decision to recognize a 5-star tourist accommodation facility by the General Department of Tourism. This is the first 5-star hotel in Ben Tre. The work of communication, promotion, and introduction of the image of "Green Area of ​​Coconut" tourism to domestic and foreign tourists continues to be promoted in many forms. Since then, it has created a widespread effect and spread throughout the country region and the whole country; attracting the attention of travel companies and tourists, especially international visitors returning to Ben Tre after the Covid-19 epidemic situation was well controlled. Ben Tre tourism industry continues to improve and develop the main types and products of tourism currently exploited and serving tourists. Specifically, cultural tourism, history, ecological tourism, community tourism, craft village tourism, marine tourism, resorts, cuisine, health, conferences, seminars, spirituality... Some tourism tours associated with Community tourism sites and agricultural products have been exploited effectively, attracting tourists inside and outside the province. Tourism business units research and build new products in the direction of closed tours, focusing on ecological tourism products, cultural and historical tourism, resorts, entertainment, and sightseeing programs. outdoors, experiences, shopping for local specialities... Mr. Chau Phat Tai - a representative of Mien Que Tourism Service Trading Co., Ltd. said: After a period of frozen tourism due to the epidemic, this holiday of April 30 and May 1 is an opportunity to recover. The company has well-prepared conditions to welcome guests such as: Having policies to stimulate demand and promotions as well as: preparing a team of professional and skilled tour guides to serve guests, and fully equipped facilities. enough, ensuring safety as well as having new products to serve customers. Grasping current tourist trends, the unit will also focus on organizing eco-tours, and river experiences, as well as actively participating in tourism promotion activities to promote and apply digital technology. to advertise and promote tourism.

Good signal

In the coming time, the Department of Culture, Sports and Tourism will continue to promote propaganda work to restore tourism activities in the province in conditions of safe adaptation to the COVID-19 epidemic situation in the last months of the year 2021 and 2022. Continue to promote communication, promotion, and introduction of the "Green Zone of ​​Coconut" tourism image to domestic and foreign tourists. Mobilize and encourage tourism business units to continue to improve and improve the quality, products and services of the province's tourism in the direction that each district and city has at least one typical tourism product. Strengthen and promote cooperation and linkages in tourism development With provinces in the Eastern Mekong Delta Cluster, Ho Chi Minh City organizes training and coaching to improve the quality of the province's tourism human resources.

The Department of Culture, Sports and Tourism has just surveyed tourism, accommodation, travel and destination businesses in districts and cities to prepare well for welcoming tourists on the occasion of the 30th holiday. -4 and 1-5 last 4 days. Commenting on the survey, Deputy Director of the Department of Culture, Sports and Tourism Nguyen Thi Ngoc Dung said: Most units have proactively prepared full conditions to welcome and serve guests. The units pay attention to beautifying the landscape of destinations, accommodation facilities, and travel activities, based on safety criteria, bringing tourism products typical of the Coconut land. Tourists come to Ben Tre not only on weekends but regularly on other days of the week. In addition to individual tourist groups, large tourist groups through professional travel businesses have also returned to Ben Tre. This is a good sign of recovery for tourism in the province.

Towards the 200th anniversary of the birth of famous man Nguyen Dinh Chieu, in addition to the main events, the culture, sports and tourism industries are implementing response activities. Among them, there are activities such as the Ben Tre Marathon event, and the Ben Tre Food Festival... Through these events, the media also promotes the image and tourism of the province. The tourism industry has also provided information to businesses and tourism establishments to connect, invite participation and have response activities for the event.

Ms Tran Thi Hai Van - General Director of Hoang Lam Tourism Joint Stock Company said: "Ben Tre Riverside Resort also tries to create new products for tourists, with tours for guests to experience and ensure safety" for visitors. We accompany the tourism program "Green Zone of ​​Coconut" for tourists to experience the culture, cuisine, and landscape of Ben Tre. Towards the province's 200th anniversary of the birth of famous man Nguyen Dinh Chieu, We will have a more specific plan to participate in bringing cultural values, especially Ben Tre's cuisine, to tourists from near and far." Tourism business units in the province have taken steps to prepare, embellish and upgrade their facilities. At the same time, pay attention and focus on building new and attractive products and services that meet the needs of tourists. The service quality of the management team and staff has also improved. The security and order situation, road and waterway traffic safety for visitors at tourism areas and sites in the province is guaranteed. Tourism business units seriously implement measures to prevent the COVID-19 epidemic. Tourists seriously comply with recommended epidemic prevention measures.

Copper bar Source http://baodongkhoi.vn

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