Prosperous tourism cluster in the East of "Nine Dragons" land

04/04/2022 1370 0
Trong những tháng đầu năm 2022, ngành du lịch các tỉnh trong Cụm Liên kết hợp tác, phát triển du lịch phía Đông đồng bằng sông Cửu Long đã đón nhận những tín hiệu vui khi lượng khách tăng lên đáng kể, hoạt động du lịch dần phục hồi theo hướng đi mới "thích ứng an toàn với dịch COVID-19".

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In the first months of 2022, the tourism industry of the provinces in the Cluster of Cooperation and Tourism Development in the East of the Mekong Delta received good signs when the number of visitors increased significantly and tourism activities gradually increased recovering in a new direction "safely adapting to the COVID-19 epidemic".

 

The Mekong Delta region includes Can Tho City and 12 provinces: Long An, Tien Giang, Ben Tre, Vinh Long, Tra Vinh, Hau Giang, Soc Trang, Dong Thap, An Giang, Kien Giang, Bac Lieu and Ca Quickly. In particular, the Cluster of Cooperation and Tourism Development in the East of the Mekong Delta includes the provinces of Ben Tre, Vinh Long, Tien Giang, Tra Vinh, Long An and Dong Thap. After a long period of being affected by the impact of the COVID-19 epidemic, the tourism industry in this area faced difficulties, the number of visitors decreased significantly, and many tourism service businesses had to temporarily stop work. In 2021, the total number of visitors is estimated to reach just over 3.2 million, down more than 47% compared to 2020; Of which, the number of international visitors reached nearly 15,000 down 96.3%, and domestic visitors reached more than 3.2 million, down 45% compared to 2020.

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River tourism and protected areas are typical popular products in Long An.

In Tien Giang province, nearly 1,400 businesses, establishments, vehicles... in the tourism sector had to temporarily suspend operations and about 6,000 direct workers in the industry lost their jobs or had their income reduced during the period. The COVID-19 epidemic is complicated. In particular, the number of tourists coming to the locality has decreased significantly, reaching just over 270,000 and most are domestic tourists.
As for Vinh Long province, due to the impact of the epidemic, more than half of tourism service businesses had to completely stop operating, the rest tried to hold on and change business direction to retain workers. maintained waiting to be restored to operation. According to statistics, the total number of visitors in 2021 is estimated to only reach 397,000, down 40% compared to the same period in 2020, of which the number of visitors is mainly concentrated in the first 6 months of the year with more than 360,000 visitors.

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The road woven through the Melaleuca forest at Tan Lap Floating Village Tourist Area (Long An) is seen from the 8-storey Hotel Tower.

However, with preparedness, localities have taken positive steps to launch, especially the Lunar New Year 2022 is considered a time to mark the prosperity of the province's tourism industry after a long time long "hibernation". The number of visitors to localities has increased, especially the psychology of tourists has gradually "adapted" to tourism activities in the new normal context.
In Ben Tre, to "revive" the tourism industry, the province has increased communication and tourism promotion to tourists with the message "Tourism in the green area of ​​Coconut - Safe, friendly, quality destination"; "Coconut River Water Ecotourism - Safe, Friendly, Quality Destination". The province promotes the implementation of linkage and cooperation activities in tourism development between Ho Chi Minh City and other localities to stimulate domestic tourism demand, focusing on building attractive tourism products and programs, unique, said the Director of Ben Tre Department of Culture, Sports and Tourism - Nguyen Van Ban.
To date, Ben Tre province has established the Coconut Land Green Zone Tourism Executive Board and issued a set of temporary criteria to assess the level of safety in COVID-19 epidemic prevention and control for tourism activities of travel agencies travel, destination and accommodation units. According to statistics, there are nearly 40 tourism business units that have been assessed and are eligible to resume operations.

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Experience tourism in gardens and rivers in Ben Tre.

In Vinh Long province, right from the end of 2021, the province issued a plan to restore tourism industry activities in conditions of safe adaptation to the COVID-19 epidemic. The province actively supports tourism establishments in developing epidemic prevention plans and treatment plans when there are COVID-19 cases at the establishment, increasing support for advertising and promoting tourism, and mobilizing establishments to build promotional packages to prepare for welcoming guests shortly. To date, nearly 95% of establishments have reopened, creating convenience in serving and welcoming guests
According to the Department of Culture, Sports and Tourism of Vinh Long province, from the beginning of 2022 until now, the total number of tourists coming to the province is estimated at nearly 160,000, and revenue from tourism is estimated at nearly 80 billion VND. Compared to the time when the province's epidemic level was still high (from mid-December 2021 to mid-January 2022), from February 2022 until now, the tourism industry is making a strong recovery. The province strives to help the tourism industry recover more effectively, reaching and exceeding this year's target of 600,000 visitors.
Director of the Department of Culture, Sports and Tourism of Vinh Long province Phan Van Giau said that tourism recovery in the current period requires "opening must be associated with safety, safety must be linked to opening". Vinh Long province's tourism industry determines that tourism recovery in the new situation must be flexible. Service businesses cannot forever maintain old tourism products, but need to be flexible and creative. New and more suitable travel products.

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Garden ecotourism in Vinh Long province always attracts tourists during holidays.

According to the Director of the Department of Culture, Sports and Tourism of Tien Giang province Nguyen Duc Dam, to quickly restore the tourism industry in the new situation, the Department has coordinated with the Department of Tourism of Ho Chi Minh City and other provinces and cities. The Mekong Delta region organizes delegations to survey tourist routes and destinations to build tours and link routes, and promote key tourism markets... At the same time, the province focuses on improving the quality of facilities and investment in the restoration and development of tourism products, promoting the application of electronic marketing and 4.0 technology to attract investors. During Lunar New Year 2022, the local tourism industry welcomed 98,956 domestic visitors, an increase of more than 15 times compared to Lunar New Year 2021. In 2022, the province strives to welcome 1.1 million visitors, double the number of visitors in 2021.
In the new context, the locality is determined to focus on domestic tourism, exploiting and innovating existing products while developing new tourism products and services to attract tourists. The province is interested in supporting businesses in accessing policies related to the tourism sector, improving the quality of tourism services, and preparing to develop new tours and routes to diversify tourism products. In addition, Tien Giang province encourages and supports businesses and tourism establishments to participate in the tourism stimulus program, promoting communication to introduce the image of Tien Giang tourism as a safe destination when moving to Vietnam's "new normal" state.

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Determining that restoring tourism in the "new normal" state is both a challenge and an opportunity, localities in the Eastern Mekong Delta tourism development and cooperation cluster are implementing many solutions. Measures to stimulate demand, restore tourism, diversify products to promote existing advantages and keep up with changes in tourist needs and psychology. At the same time, localities strengthen regional links, expect to open more tours and routes, develop new tourism products to create regional highlights and attract and retain tourists.

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Lai Vung persimmon tangerine gardens - a famous product of Dong Thap province also attract tourists to visit and enjoy.

According to the Department of Culture, Sports and Tourism of Vinh Long province, the province focuses on building and enhancing the value of 4 specific tourism products: homestay tourism, agricultural tourism, cultural-spiritual tourism and tourism careers Village Travel. Vinh Long determined that one of the important solutions is to refine existing tourism products and build new, locally specific products to improve competitiveness.
Accordingly, the An Binh island area, Long Ho district has two ASEAN standard homestays, one homestay meeting provincial tourism destination standards. To build the "First Homestay" brand, in 2022, the province will build more standard homestay locations and, at the same time develop eco-tourism, and support homestays to promote their images. In particular, the province is perfecting the tourism product "Return to Vinh Long to Watch Opera", developing this type into a regular and attractive product to serve tourists, creating more competitiveness for the province's tourism.
Some businesses in Vinh Long have also taken advantage of the province's typical products to create unique tourism products, attracting tourists to learn about them. Typically: The pottery house in Ward 5, Vinh Long City, was invested and built in the style of an old house with 3 rooms and 2 wings, with an area of ​​300m2 and made from 90% local baked clay materials. Or a traditional Southern-style house made of a familiar village material, coconut wood, in Hoa Ninh commune, Long Ho district with interior and exterior spaces completely crafted from coconut... In addition, the province takes advantage of real estate present procedures and documents to complete planning and early implementation of the projects of the Museum of Agriculture in the Mekong Delta and the Mang Thit Contemporary Heritage, thereby creating a unique, impossible-to-reach tourist space. Mixing Vinh Long tourism with other provinces and cities in the region
With a convenient location with 32 km of coastline and stretching along the Tien River, with a widespread road and waterway transportation system, Tien Giang province focuses on implementing many solutions to develop tourism in three ecological regions. : Saltwater, freshwater, river and combined ecological zones of Dong Thap Muoi alum floodplain; orchard landscape; spiritual tourism.

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Tourists enjoy Ben Tre coconuts.

According to the Deputy Director of the Department of Culture, Sports and Tourism of Tien Giang Province Vo Pham Tan, the industry has developed a plan to coordinate with relevant units to support owners of ancient houses and craft village households to restore and improve the quality of their homes. quantity of tourism services. In particular, the province is preparing to reopen the Dong Thap Muoi Ecological Reserve tour in combination with Truc Lam Chanh Giac Zen Monastery, creating a highlight of local eco-spiritual tourism. The province is also conducting phase II of the restoration of the Dark Leaves historical relic, combined with visiting Tan Thanh Beach and historical-cultural relics in Go Cong town with the expectation of becoming a tourist destination. typical tourism products of the eastern region of the province. As for the central region of the province, the specialized sector has surveyed Ba Ngot canal (My Tho city) to invest in developing a garden river eco-tourism route associated with Hung Vuong Square - Dien Lan, Trang Hamlet - Vinh Trang pagoda - My Tho noodle craft village and Thoi Son island to form new products. The Western region will soon restart its tourism highlight, Dong Hoa Hiep Ancient Village Cultural and Tourism Festival, following the new situation...
During a recent field trip to survey the potential for eco-tourism development in Tan Phuoc district, Tien Giang province, representing 19 travel companies, the Director of Events Company Nguyen Ba Dung assessed that the location The locality has a lot of potential for developing eco-tourism and interesting experience destinations, especially the pineapple fields and pineapple candy production facilities. Besides, the locality has a connection between spiritual tourism and eco-tourism for relaxation, dining, fishing... This will be a condition to exploit and diversify many new and attractive tourism products to attract tourists to visit and learn.

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Tourists row boats and participate in sports games when returning to Ben Tre.

As for Ben Tre province, considered a green island located in the middle of the Mekong River, the brand "Ben Tre Coconut Water River Ecotourism" is always an attractive type of tourism. According to the Ben Tre province tourism development project by 2030, the province strives to welcome at least 3.2 - 5 million visitors, of which international visitors account for 46% - 48%. With the available advantages and potential, Ben Tre province tourism "captures" tourists with many interesting and rustic garden activities such as Canoeing in the canal, relaxingly watching rows of water coconut trees and flower petals of white cork on both sides of the river; experience a day of farming; slapping ditches to catch fish...
According to the Director of the Department of Agriculture and Rural Development of Ben Tre province Doan Van Danh, the province currently has 57 craft villages (including 39 agricultural craft villages) that have been recognized by the Provincial People's Committee, including craft villages is being exploited to serve tourists such as producing seedlings, ornamental flowers, processing dried fish, making wine, making coconut candy... In addition, the one-commune-one-product program (OCOP) with many Products are the province's strengths such as green-skinned grapefruit, durian, dried fruit, honey, dried fish, wine... especially products made from coconut that are very interesting and well received by tourists.
Homestay tourism in Ben Tre also attracts tourists with 41 homestays that can accommodate over 1,000 guests. Soon, the locality will organize a provincial council to evaluate and recognize OCOP products of the group "Community Tourism Services and Tourist Attractions". These are tourist destinations and homestays that have potential and meet the standards according to the set of criteria for evaluating and classifying products under the One Commune One Product Program.

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Finding adaptive solutions in the "new normal" state, provinces and cities in the Mekong Delta region, including the Eastern Cluster, are strongly promoting change and strengthening links together. Overcoming difficulties. With this goal, from the beginning of 2022, provinces in the Cluster signed a tourism development cooperation and association program to promote tourism recovery and development in the new situation.

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The famous Sa Dec flower village in Dong Thap is also one of the highlights that attracts tourists.

In 2022, the provinces will continue to link and support each other to carry out activities such as: Exchanging information on the tourism development situation; coordinating to share experiences and solutions to improve the effectiveness of state management of tourism; developing new tourism products and markets; human resource development training. Localities in the Cluster strengthen links to promote tourism, organize Famtrip groups to survey new tourist destinations, and share and support each other in applying 4.0 technology to promote and connect routes, and tourist destinations in the new context... Based on the events, festivals and tourism potential of each locality with provinces and cities across the country, the provinces in the Cluster continue to research and organize events Joint tourism aims to create links, cooperate and promote tourism potential.
Right from the early days of "reopening" local tourism activities, Ben Tre province coordinated with Ho Chi Minh City to find solutions to bring the tourism of the two localities together to recover and develop through the "Consensus Conference" linking tourism development between Ho Chi Minh City and Ben Tre province in conditions of safe adaptation to the COVID-19 epidemic." At this conference, the units proposed several contents on the direction of cooperation between the two localities in the future. In particular, focus on strengthening the connection between the two localities and regional links to create common products and common policies suitable to tourist tastes to experience "One journey - many destinations", building and Developing tourism products and services combined with dining and shopping services suitable for domestic and international tourist markets... Ben Tre province is also strengthening regional linkage activities with provinces in the Cluster to "stimulate" domestic tourism, focusing on building attractive and unique tourism products and programs.

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Tourists enjoy participating in the experience of farmers picking larvae in the Tan Trung Lake area, Phu Tan district, An Giang province.g.

In Tien Giang, the Provincial Department of Culture, Sports and Tourism coordinated with the Department of Tourism of Ho Chi Minh City and other provinces and cities in the Mekong Delta to organize over 8 delegations to survey tourist routes and destinations to build tours and links to develop tourism associated with inviting investment in tourism development, promoting key tourism markets, sharing experiences in state management of tourism...
Deputy Director of the Department of Culture, Sports and Tourism of Tien Giang province, Vo Pham Tan, said that in the current period, organizations, individuals and businesses operating in tourism must be dynamic, responsive, and take advantage of opportunities. Association to innovate tourism content and products to meet the needs of domestic and foreign tourists. Tourism businesses need to actively research and introduce new tourism products and services while training and improving the quality of human resources. The tourism industry has planned to coordinate with relevant units to develop plans to develop new tours and tourist routes and strengthen links with neighbouring provinces such as Vinh Long and Ben Tre to build new tourist routes typical tourism products of each region.

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The connection between tourism service business organizations in the Cluster of Cooperation and Tourism Development in the East of the Mekong Delta with Ho Chi Minh City and two localities in the West Cluster (Hau Giang and Can Tho) will also be implemented soon.

With Vinh Long, in addition to implementing the signed contents, the province will strengthen promotion, connection and participation in learning experiences in localities in the Cluster to gradually restore and develop tourism. It is expected that in April 2022, the province will organize the second Tourism Festival with the theme: "Tourism of Vinh Long and other provinces of the Eastern Mekong Delta Tourism Development Cluster - Safe Destination, friendly, attractive". This is an event to mark the strong start-up of provincial tourism after a long period of difficulty due to the epidemic, and is also a trade promotion opportunity, creating conditions for promoting products, exchanging experiences, and introducing new products. Introducing destinations and joint ventures between tourism service organizations in the Cluster with Ho Chi Minh City and two localities in the Western Cluster (Hau Giang and Can Tho).

Director of the Department of Culture, Sports and Tourism of Vinh Long Province Phan Van Giau said that recently, between the Mekong Delta provinces and Ho Chi Minh City, there has been a cooperation agreement on tourism development. calendar. The implementation of the signed contents has created conditions and a basis for the tourism industry of the provinces to promote their strengths, help tourism in each locality recover and develop, and enhance the product value chain.

Song: Thuy Hang - Huu Chi - Chuong Dai

Photo: TTXVN

Editor: Hoang Linh

Presenter: Nguyen Ha

Source https://baotintuc.vn
 

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