Mekong Delta: Linking and cooperating to restore and develop tourism in the new normal state

04/03/2022 1379 0
Chiều 28/02, Hiệp hội Du lịch Đồng bằng sông Cửu Long (ĐBSCL) đã tổ chức Hội nghị “Phục hồi và phát triển du lịch ĐBSCL trong trạng thái bình thường mới”. Tại Hội nghị này, đại diện Sở Văn hóa, Thể thao và Du lịch của 13 tỉnh, thành ĐBSCL đã ký Biên bản thỏa thuận liên kết, hợp tác phục hồi và phát triển du lịch ĐBSCL trong trạng thái bình thường mới.

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Representatives of the Departments of Culture, Sports and Tourism of Mekong Delta provinces and cities signed a cooperation agreement to restore and develop Mekong Delta tourism.

The COVID-19 pandemic caused heavy damage to the Mekong Delta tourism industry

Information from the Conference "Restoring and developing Mekong Delta Tourism in a New Normal State" shows that tourism in the Mekong Delta has developed dramatically in recent times, achieving many important results, and positively contributing to the development of tourism in the Mekong Delta. socio-economic development, gradually affirming the region's tourism brand to domestic and foreign tourists, contributing to promoting the development of other industries and fields. According to reported statistical results, in 2019, the Mekong Delta region welcomed over 47 million visitors, planning to welcome over 50 million visitors in 2020. However, by early 2020, due to the outbreak of the COVID-19 pandemic and For a long time, the tourism industry had been severely affected, the number of tourists had decreased significantly to just over 28 million visitors, and in 2021 it will continue to suffer more losses, welcoming only more than 23 million visitors. Revenue from the Mekong Delta Tourism industry continues to decline, in 2019 revenue was nearly 30 trillion VND; In 2020, it decreased to nearly 22 trillion VND and in 2021 it was just over 9.5 trillion VND.
Mr Nguyen Minh Tuan - Deputy Director in charge of the Department of Culture, Sports and Tourism of Can Tho City, Head of the Western Tourism Development Cooperation and Linkage Cluster (Can Tho, An Giang, Kien Giang, Ca Mau, Bac Lieu, Soc Trang, Hau Giang) Mekong Delta in 2022 said: In 2019, the total tourist arrivals of the Western Mekong Delta Cluster reached more than 33 million, accounting for 73% of the total tourist arrivals of the Mekong Delta region; Tourism revenue reached more than 24 trillion VND, accounting for 82% of the Mekong Delta's tourism revenue. By 2020, the total number of visitors to the Western Cluster was only nearly 22 thousand, and in 2021, when the COVID-19 pandemic broke out, there were only nearly 12 thousand visitors. The decrease in tourists leads to a sharp decline in revenue. In 2020, when the Covid-19 epidemic began to appear, revenue dropped to more than 19 trillion VND and by 2021 when the Covid-19 pandemic raged everywhere, the revenue of the Western Mekong Delta Tourism Cluster was only more than 9.3 trillion VND.
At the Conference, Mr Vo Pham Tan - Deputy Director of the Department of Culture, Sports and Tourism of Tien Giang province, Head of the Eastern Tourism Development Cooperation and Linkage Cluster (Tien Giang, Ben Tre, Vinh Long, Tra Vinh, Dong Thap, Long An) Mekong Delta in 2022, also said: "Due to the Covid-19 pandemic, in the past two years, Tien Giang province's tourism activities have been extremely severely affected, with nearly 1,400 business establishments. Tourism businesses must temporarily suspend operations; Businesses face many financial difficulties; About 6,000 direct workers in the tourism industry lost their jobs or had their income reduced; The number of visitors and total revenue decreased sharply compared to the time before the epidemic. In 2021, the total number of visitors will be 271,865, down 87% compared to 2019. Total direct revenue from tourism businesses reached 252 billion VND, down 78% compared to 2019...".

Join hands to work together to restore and develop tourism

At the Conference "Restoring and Developing Tourism in the Mekong Delta in a New Normal State", representatives of 13 Departments of Culture, Sports and Tourism of the Mekong Delta signed a Memorandum of Agreement to link and cooperate in restoring and developing tourism. The Mekong Delta calendar is in a new normal state.

 

Ms Nguyen Thi Ngoc Dung - Deputy Director of the Department of Culture, Sports and Tourism of Ben Tre province spoke at the Conference.

Accordingly, provinces and cities in the Mekong Delta will select specific tourism products to introduce into the region's tourism development cooperation and association program. Agreement to link and cooperate to regularly exchange experiences in developing tourism products associated with the characteristics of each locality. Build connections and close cooperation between travel, transportation, accommodation businesses, and tour destinations in localities within a tourist route.
Coordinate the implementation of destination promotion activities with selected target markets; Including tourism products, programs, routes, and tourist attractions connecting affiliated and cooperative members into the content of promotion activities of all localities in the region. Provinces and cities in the region regularly link up and cooperate to advertise and promote at domestic events, especially national-level events; Step by step jointly promote tourism internationally.
Introducing and promoting diverse and attractive destinations, products, and tourism experiences, ensuring safety in preventing and combating the COVID-19 epidemic, and restoring the market's confidence in safe, attractive domestic tourism. Connecting localities to organize activities and events to restart inter-provincial and inter-regional domestic tourism safely and flexibly. Link, cooperate to build and introduce domestic tourism stimulus packages with incentives, commitment to quality, develop new tourism products and services, and travel programs to destinations. new arrival. Linking and cooperating throughout the region to gradually restore the Mekong Delta Tourism industry to adapt safely and flexibly, effectively control the COVID-19 epidemic, meeting the sightseeing, tourism and relaxation needs of people within the year 2022.

Provinces and cities in the Mekong Delta have joined forces to connect and cooperate to restore and develop tourism. Ms Nguyen Thi Ngoc Dung - Deputy Director of the Department of Culture, Sports and Tourism of Ben Tre province, said: "As soon as the epidemic situation was controlled, Ben Tre pioneered the pilot implementation of the model." "Greenzone" Coconut Land tourism image in Nhon Thanh commune and Phu Nhuan commune, Ben Tre city. This is considered an important move in restarting tourism activities after the epidemic, fueling tourism business units after a long period of "hibernation". With drastic direction, along with the agreement and support of all levels, branches, localities, tourism business units and residential communities, the "Green Zone" tourism model of the Coconut Land has been determined model and initial implementation steps.
With continuous efforts in implementing activities to restore tourism after the COVID-19 pandemic, the Ben Tre Tourism industry has achieved encouraging results. In particular, during the recent holidays and New Year, the number of visitors and revenue both increased sharply over the same period, and the room capacity of tourist accommodation establishments reached 40-50%; There are nearly 40 tourism business units assessed and qualified to resume operations according to the temporary set of criteria for Covid-19 epidemic prevention and control...".

At the Conference "Restoring and developing Mekong Delta Tourism in a New Normal State", Mr Dang Minh Viet, Chief Representative of Vietnam Airlines in Can Tho, said: Vietnam Airlines is ready to restore flight routes serving tourists. During the peak of the 2022 Tiger New Year (from January 16 to February 15, 2022), more than 10,000 flights were conducted (an average of 320 flights/day, an increase of more than 39% over the same period). Seat occupancy rate is over 80%. Among them, many trips reach 95 - 100% such as Ho Chi Minh City - Vinh, Da Lat, Buon Ma Thuot, Phu Quoc. Currently, domestic flights have opened almost all routes as before the epidemic. International routes have restored regular international routes to and from 15 countries and territories, including the USA, Australia, Russia, the UK, France, Germany, Japan, Korea, Singapore, and Thailand. Lan, Cambodia, Malaysia... It is expected that the airline's entire international flight network will be completely restored in March 2022 as soon as the authorities allow.
Currently, Vietnam Airlines and Mekong Delta provinces and cities (Can Tho city, Kien Giang, Ca Mau, Tra Vinh) have signed a comprehensive cooperation agreement. It is expected to sign with the remaining provinces soon. Accordingly, coordinate to promote tourism promotion, trade investment, aviation, promote destinations and restore the aviation service industry in particular and the tourism industry in general after the impact of the COVID-19 epidemic. Develop policies to support products and services and prioritize using each other's products and services effectively.

Attending and speaking at the Conference, Mr Tran Viet Phuong, Chairman of the Mekong Delta Tourism Association, said: "The top priority is trying to ensure the safety of tourist destinations and the safety of tourists" tourism (this is a prerequisite, wherever it is safe to open, and once it is safe, it must be managed well). Continue to well implement Temporary Guidance No. 3862/HD-BVHTTDL, of the Ministry of Culture, Sports and Tourism, on implementing Resolution 128 of the Government, "Safe, flexible adaptation, effective control COVID-19 epidemic", in Culture, Sports and Tourism activities. Widely introduce motivate and encourage businesses and tourists to use "Safe Vietnam Tourism".

 

Mr Tran Viet Phuong - Chairman of the Mekong Delta Tourism Association spoke to the Conference.

Continue to well implement Plan No. 3228/KH-BVHTTDL of the Ministry of Culture, Sports and Tourism, on implementing policies to stimulate demand and restore tourism and travel activities (Focusing on promoting domestic tourism). Domestic tourism is an internal force and the basic foundation for sustainable tourism development. Successfully implemented the domestic tourism promotion program "Safe and flexible adaptation and effective control of the Covid-19 epidemic", dated December 16, 2021, of the Ministry of Culture, Sports and Tourism, with the theme: "Safe travel - complete experience".

Focus on researching and innovating tourism products to meet the new needs of tourists (Developing new tourism products and renewing existing tourism products). Pay attention to developing thematic tourism products, based on strengths and existing potential differences (specificities), creating a network of diverse tourism products that support each other. Implement Decision 194, dated January 23, 2015, of the Ministry of Culture, Sports and Tourism on approving the project "Building Mekong Delta Tourism products".
Linking and cooperating in the field of information on tourism development; cooperating in building and developing tourism products, advertising and promoting tourism; tourism human resource development; linking and cooperating in restoring and developing tourism in the new normal state.

Source https://baoxaydung.com.vn

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