Awakening the tourism potential of the 'Three Green Coconut Islands' - Lesson 1: Developing tourism associated with Indigenous resources

09/08/2022 1442 0
Located at the downstream of the Mekong River, Bến Tre, famously known as the "Land of Coconut Trees", is surrounded by vast waterways formed by the An Hóa islet, Bảo islet, Minh islet, and sediment deposits from the four branches of the Mekong River (Tiền River, Ba Lai River, Cổ Chiên River, and Hàm Luông River).

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Tourists experience team building activities in typical Western style such as swing bridge, canoe swimming... Photo: Huynh Phuc Hau/TTXVNThe charming scenery, cool air and vast green coconut fields have become a potential advantage for the "smokeless industry". Currently, the locality has been focusing and focusing on tourism development with the orientation of developing tourism to soon become an important economic sector by 2025 and a key economic sector of the province by 2030.

Lesson 1: Tourism development associated with Indigenous resources

In the first 7 months of 2022, Ben Tre will welcome and serve more than 670 thousand tourists (an increase of 185.47% over the same period in 2021), and total revenue from tourists is estimated at 821 billion VND, 3.4 times higher. Compared to the same period in 2021. Tourism products chosen by many tourists after a long period of impact of the COVID-19 pandemic mainly focus on community tourism and agricultural tourism models associated with native resources. Local, connected to the environment, close to nature.

Exploit potential advantagesAfter the COVID-19 pandemic, tourist travel trends have changed a lot. Accordingly, most tourists are interested in short trips, returning to nature and peaceful village life. Grasping this trend, young man Quach Duy Thinh (Thanh Phu Dong commune, Giong Trom district, Ben Tre province) has "captivated people" by taking tourists back to the countryside with childhood memories with him. Dishes rich in homeland identity at homestay Maison du Pays de Ben Tre (roughly translated: Home of the homeland).
In a four-level house located about 15 km from the centre of Ben Tre city, Mr Thinh skillfully created an impression on tourists with its rustic and simple beauty but no less meticulous in every detail. Mr Quach Duy Thinh said that in addition to resting in the garden space and leisurely walking under the coconut forests, homestay Maison du Pays de Ben Tre also brings interesting and intimate experiences that only Ben Tre has.
Accordingly, guests can visit Son Doc puff pastry village, the Roman church, pick grapefruit, pick coconuts, enjoy fresh coconuts on the spot, and stop at clean vegetable fields to buy vegetables to make their rice. In particular, Maison du Pays de Ben Tre also "treats" tourists with local specialities such as making coconut milk hot cakes filled with green bean cloves, making pandan leaves offering cakes, banana noodle cakes with steamed rice, and cooking sticky rice to eat. With roasted coconut shrimp or sesame salt…
Mr. Thinh added that guests who come to the homestay are usually between 35 and 55 years old, travelling in groups, families or friends. All the itineraries designed by Mr Thinh and the dishes here make visitors excited and satisfied with wonderful experiences at affordable costs from 900,000 - 1,500,000 VND/guest/night. After the impact of the COVID-19 epidemic, currently, Mr. Thinh's homestay has welcomed back guests in quite a large number, on average each month he receives 15 - 20 groups of guests (each group has 15 - 20 guests). ). Even though it's only July, he already has customers booking appointments until September 2022.
Not only famous as "Coconut land", Ben Tre fruit gardens are also very attractive to tourists from near and far because of their delicious taste and diversity of types in the true "Whatever the season" style. In Tan Phu commune, Chau Thanh district, following the signboards, visitors can freely stop and stroll around the garden to see rambutan, durian, mangosteen, bonbon... Guided by the garden owner, Ms Nguyen Thi Hong Nhung, a tourist from Ho Chi Minh City, personally picked durian fruits and ripe rambutan bunches and enjoyed them on the spot. Ms Nhung said her favourite thing is the feeling of learning about the fruit production process, and experiencing harvesting and enjoying the products in the garden, creating peace of mind about food safety. On the other hand, each orchard also has tents covered with plastic tarpaulins, tables, chairs, and hammocks for guests to lie down on; In particular, the selling price is stable and not higher than outside, creating a comfortable psychology for tourists when visiting...
Mr Tran Duc Thang, owner of Que Ta Fruit Garden in Tan Qui hamlet, Tan Phu commune, shared that on holidays and weekends, the garden serves up to 300 - 400 visitors/day, with an average of about 50 on weekdays - 60 guests/day. Not only do they travel alone, but gardeners work together to create eco-tourism models so that tourists can choose and enjoy many different types of fruits on the same tour, avoiding boredom.

Create new momentum
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Visitors experience team-building activities in a typical Western style. Photo: Huynh Phuc Hau/TTXVN

According to the assessment of tourism experts, the strength of Ben Tre's tourism is its rich and diverse natural landscape with thousands of green coconut gardens and lush orchards laden with fruits. Alluvium accumulates all year round with a warm, cool climate. In particular, Ben Tre also has a clean ecological environment, a land that still retains its rural features with interlaced rivers and canals, abundant seafood resources... and a simple lifestyle as well. like the closeness and harmony of people associated with nature.
Not only does it have a beautiful and peaceful nature, the land of three island strips is also a province with a rich cultural tradition with traditional craft villages: coconut candy production, My Long rice paper, Son Doc puff pastry, and food production. handicrafts from coconuts, craft villages producing seedlings and ornamental flowers, weaving mats... Along with that are folk songs imbued with the nuances of the Southern river region: Don Ca Tai Tu, Sac Bua singing, Boi singing, idle shadow dancing…
According to Mr. Nguyen Van Ban, Director of the Ben Tre Department of Culture, Sports and Tourism, with natural tourism resources and rich cultural traditions, Ben Tre Tourism focuses on developing several types of tourism. Main tourism such as eco-tourism, river and garden tourism; Visiting historical and cultural relics; community tourism; Marine tourism combined with sightseeing and learning about the mangrove ecosystem; resort tourism, entertainment, and recreation; Agricultural tourism combined with high-tech science and technology applications, MICE tourism...
Director of the Department of Culture, Sports and Tourism of Ben Tre said that in addition to the traditional tourism products previously available, Ben Tre's strength is coconut trees. The province is focusing on mobilizing businesses and tourism businesses in the province to build and develop eco-tourism products, river and cultural experiences associated with "Ben Tre coconut trees".
The province calls on domestic and foreign investors to invest in projects to develop high-end riverside resort tourism, coastal entertainment resorts, spiritual cultural tourism, MICE tourism... to create The uniqueness and uniqueness of Ben Tre tourism compared to other provinces and cities in the Mekong Delta and the whole country aims to attract more and more domestic and foreign tourists to Ben Tre.
Not only interested in tourism products, Ben Tre also focuses on attracting resources to invest in building infrastructure and technical facilities, especially transport infrastructure to serve or combine services. tourism; Improve traffic connectivity to tourist areas and destinations, thereby creating a breakthrough in tourism development. Transportation is one of the three main areas of tourism. Transportation is the "string" connecting all tourism activities; Convenient transportation is a "leverage" for tourism to develop. Even if a destination is attractive, if the traffic is not convenient or the connection is not good, it will be difficult to attract customers.
According to Mr. Cao Minh Duc, Director of the Department of Transport of Ben Tre province, the province has just had a road and waterway transportation system to connect with provinces in the Mekong Delta and key economic regions in the South. Very favourable for the development of socio-economic fields, especially the tourism industry.

In addition, Ben Tre province has issued and implemented Project No. 05-DA/TU dated January 29, 2021, of the Provincial Party Committee on construction investment, development of transport infrastructure and logistics services for development. socio-economic development of the province in the period of 2020-2025, with a vision to 2030. In particular, Ben Tre focuses on investing in building synchronous and modern transport infrastructure based on reasonable use of resources. ; Prioritize investment in key projects such as Rach Mieu 2 Bridge; Dikes to prevent saltwater intrusion combined with roads connecting the coastal districts of Binh Dai - Ba Tri - Thanh Phu (phase 2)...
In addition, Ben Tre connects traffic along the coastal economic corridor, promotes regional connectivity, improves the efficiency of marine resources and coastal areas, attracts investment, creates motivation for local development, and stimulates local development. Developing tourism development potential in 3 coastal districts (Ba Tri, Binh Dai, Thanh Phu), with available advantages suitable for marine eco-tourism.

Source https://baotintuc.vn

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